PR · Marketing · Experiences · NYC / LA

Good stories
move people.

I’m Francesca: a communications and marketing creative who turns sharp ideas into coverage, campaigns and moments people remember.

Published writing / REYAA byline about work worth celebrating.Marketing concept / NortheasternWhat if a viral smoothie became a whole new format?
NYC
+ LA
next
film nerd · playlist maker · dog person

Selected work.

From earned media to social growth, I like ideas that look good on paper and do something in the real world.

PR · Cause marketing

Making every mile matter.

Helped amplify a Florida charity race supporting disabled veterans through press outreach and community storytelling.

700+ media outlets covered the event; $125K raised in the prior campaign.
Published writing · Luxury travel

Writing the wins.

My bylined REYA Communications journal piece tells the story behind the agency’s PR Daily award for a luxury travel content marketing campaign.

A team win, told through a clear editorial story.
Read my published article ↗
Academic strategy · Wellness & culture

From smoothie buzz to a brand idea.

For a marketing assignment, I proposed an Erewhon smoothie recipe book and a TikTok creator strategy to bring a viral in-store product into more homes.

Audience insight · Product extension · Creator partnerships
Read the class project ↗
Strategy · Thought leadership

Putting experts in the conversation.

Helped secure client coverage and expert commentary in publications including Forbes and Condé Nast Traveler, through research, tailored pitches and journalist relationships.

National publications · Earned media · Expert positioning
A closer look · Anonymized campaign

From one event to a story with reach.

For a veteran-focused fundraiser, the assignment went beyond announcing a race. The story needed a human reason to care, a timely local hook and a clear way to support the mission.

I helped shape press materials and outreach around the people and purpose behind the event. The prior campaign earned coverage across 700+ outlets as the fundraiser raised $125,000.

Illustrative story map of my approach; client identity and original materials withheld.
The credits

Where I’ve
made it happen.

From agency campaigns to a global SportsTech conference, I’ve learned to connect strategy, outreach and the details that make a story land.

2026 — NOW

rbb Communications

Integrated Marketing Intern · Social content, newsletters, agency storytelling and client-facing communications.

2026 — NOW

Fifth & Cor

Marketing Coordinator · Media relations, pitching, press materials and editorial opportunities across wellness, healthcare, aesthetics and lifestyle.

JAN–JUN 2025

PEAK Conference

Marketing & PR Intern · Developed content strategy and outreach timelines for a global SportsTech conference connecting founders, investors and executives; collaborated across teams on campaign planning and communications.

2024

REYA Communications

PR Intern · Luxury travel and hospitality media relations, research and press support.

EARLIER

DAHLIA+

Social and media operations · Content and digital coordination.

Always learning.

Classroom thinking, agency deadlines and genuine curiosity all feed the work.

NU

Northeastern University

Communication and Media Studies with a Marketing minor. Coursework includes strategic communication, social media strategy, sports marketing and marketing principles.

’26

Dean’s List

Recognized for academic achievement in Spring 2026 by Northeastern’s College of Arts, Media and Design.

Media relationsPitch writingSocial strategyContent creationEditorial researchExperiential marketingClient communicationsSports & entertainmentWellness & lifestyle
Beyond the résumé

Part strategist, part culture obsessive, fully curious.

Films and music are how I notice what sticks: the line you quote later, the song that takes you back, the little detail that makes a story feel personal. That instinct follows me into marketing and PR.

I grew up between Miami’s energy and my Argentine and Italian roots. I speak English and Spanish, and I’m happiest when I’m connecting people, places and ideas. Off the clock, there’s a very good chance I’m with my dogs, Vito and Freddo, looking for a movie, or plotting my next chapter in New York or Los Angeles.

I’m especially drawn to agencies and brands working across entertainment, sports, experiences, lifestyle and culture.

The next scene

Let’s make something worth talking about.

Open to opportunities in New York and Los Angeles across PR, marketing, brand experiences and entertainment.